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Ten Tips To Inspire and Anchor The Marketing Of You
Marketing
is to the realm of business what honesty is to the realm of spirituality;
they both trigger much resistance, and both have a bad rap! As farfetched
as the connection may appear, it takes honesty to market self successfully
in today's economy, just as it takes the market place (community) to practice
one's honesty. The Greek philosopher Diogenes was known to walk the streets
of Athens with a lantern looking for an honest man. These ten tips are
offered to you as a lantern to turn on the light on your marketing strategies.
In doing so, they will soon transform into an enjoyable and meaningful
process, and see your commerce to unavoidable prosperity …
1.
WHAT part of you?
Most people resists marketing as they associate it to selling, which they
dislike… Yet did you know that etymologically, the word "marketing"
comes from a Latin word mercare meaning "to buy!" Become
honest about your fighting marketing, and ask yourself: WHAT part of you
are you not buying that you cannot imagine yourself selling? (Oops, told
you those were two delicate subjects!)
2. WHAT's in a name?
Did you know that Coca Cola is the only brand that can "afford"
to have their name written in script? The scripted font engenders feelings
of casualness, and relaxation. Similarly, have you noticed how reassuring
is McDonald's golden "M" arch? As soon as you see it, you know
where you are, even if you were to be traveling in a country whose alphabet
you cannot read, e.g. Greece. WHAT a relief! Ask yourself: what feeling
is in my brand name? (I have no answer to why one would eat a Big Mac
in Greece…) 3.
WHEN is it time to market?
Know thyself first! From knowing yourself you will have the clarity to
know what your name means, and WHEN to speak it. Furthermore, WHEN you
know your unique strengths, passions, and talents, you live fully in your
heART, you sing your own melody with an authenticity that is remarkably
attractive and thoroughly irresistible… Ask yourself: what makes
me be me that I truly like about myself? (Yes, I noticed too: after Diogenes
came Socrates!)
4. WHEN did you say?
Self-acceptance is your life work, until your life becomes your work!
Look at what you have not forgiven or what you cannot love yet; there
lays the missing piece of your own puzzle! Possibly it is having insomnia,
or maybe it is being a married to a maffioso… WHEN you learn the
lessons of your resisted experiences, your weaknesses turn into strengths,
and you become like an invincible sun! Now you consistently and coherently
offer quality and meaning to your clients. Ask yourself: What did I learn
that can be of value to my clients? (Sing with me: "Amazing Greece,
how sweet it is…")
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5. WHERE do I go to find it?
Should your self-inquiry reach a plateau, tests and assessments are a
great place to learn about yourself… To sort your temperament, you
may take the Myers-Briggs evaluation, www.myersbriggs.org or give the
Keirsey test a chance (www.keirsey.com). Another very simple way to see
yourself is simply to ask your friends and your clients questions on how
they see you, why they would choose to come to you, what they see as your
main asset, etc… Do not forget to interview your family (siblings
can be especially merciless on that subject, and so helpful!) When decoding
their feedback, rather than thinking that this sounds like Greek to you,
ask yourself: WHERE are the words to best describe me?
6. WHERE is your niche?
Your niche is like a home sweet home; it is WHERE your favorite people
hang out, where the clients are exactly whom you want to support, and
where there is a need that you can easily fulfill by being precisely who
you are… Very exciting concept here; hot stuff, truly, as hot as
the iron that brands the cow! The more specific your offering is, the
more in demand you will be to your niche: it is where the offering (the
brand) and the niche (your target market) belong together. It is cozy,
and easy, and friendly. Between the people, the cows and the goats, it
may even feel like a Big Fat Greek Wedding… Ask yourself: Which scene,
neighborhood or environment am I regularly returning to?
7. HOW do I do it?
Impeccably, excellently, and radically! Go to your heart, and give everything
you have, consistently and without even the shadow of a compromise! Art
IS a work of generosity! Connect to your inner artist, to your secret
god/dess, and will to express yourself with colorful enthusiasm…
Fully, passionately, unabashedly! Let it be a Hellenistic Olympiad, a
pantheon, a concert and a concerto, a firework; let it be ecstasy! Ask
yourself: HOW can I be a true original? What masterpiece can I create
that would be uniquely my style?
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8. HOW can I do it?
Let me say it again; go to your heart! It is HOW you find courage, a French
word (I didn't say "Greek" this time!) formed with the word
"Cœur" for heart… Dive into fearlessness, and dare
being visible… Talk, write, sing, show up, and turn on the light!
As Marianne Williamson proposes; "It is our light, not our darkness,
that most frightens us. We ask ourselves: Who am I to be, brilliant, gorgeous,
talented and fabulous? Actually, who are you not to be?" Yes, it
is risky business! Ask yourself: isn't it even riskier to not shine of
your own brilliance, and to never be the star you were born to be?
9. WHY me, God?
Wrong question! Never ask "why me, God?" again! WHY? Because
there will always be a "because," and another "because"
beyond the first one! What matters is to be CAUSE rather than effect!
Follow your bliss, and you will be a blissing to others for eternity!
Play with life, play at life, enjoy discovering who you really are…
Do your dharma, (I promise, dharma is a Sanskrit word not Greek!) Do the
work you were meant to do… Contribute your own fragrance to life;
blossom and bloom into your own being! Ask yourself: what can I do to
share my own passion, my own vision?
10. WHY not?
Be cause it is all about me! Be cause it is all about you! BE CAUSE it
is all about we! Simultaneously… That is the bigger game, a game
that starts when you are genuinely interested in being of service to others,
so much so that any denial of responsibility, any level of dishonesty
is unimaginable! The more you devote yourself to humanity, and thus choose
to provide value for your clients, the more your business knows success
and sustainability. The more you communicate your light, the more people
you serve and benefit! I call that love; I call that art! Why not also
call it "marketing", as it is the place of intense beauty where
the buyer and the seller are one. top
of page Mahalene Louis is an Inspiration Anchor, a Futurist, an Artist, an Author and the President of Soulvision Axis, Inc., a company assisting the Leader, Officer, Visionary and Engineer in Self (or L.O.V.E. as the four primordial archetypes) to unleash their creativity and awaken their spirit by collaborating as one. She recently authored “CraQKing the QKabbalah QKode: How Healing the Jewish Agenda Connects (Your) Life!”
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