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Ten Tips About Committing to Your Niche
Among the crucial
questions of life, one of great import may just be "what is my niche?"
Should you want to answer that question, what path do you follow? Where
are "niches" for sale? The word "niche" comes from
the French and means "dog house…" Could one say that a
niche is where the dog (your offer, your talents, your specialty skills)
comes to rest? And since loyalty is a canine virtue, the niche is where
you are bound to find your most reliable clients… And if a dog is
a man's best friend, I propose that a niche is your home sweet home, the
place where the heart is. I imply that your niche is your beloved.
1. Freedom?
A dog's loyalty is sometimes viewed as boring while a cat's freedom can
be so much more intriguing… Although the sense of security, of home
sweet home, can be reassuring, a niche is strangely enough something professionals
resist, in a way not unlike a bachelor resisting commitment and marriage.
The thought might be that it is too limiting to have just one relationship,
one niche, when they are so many attractive possibilities… How can
I pick? 2. Until Death
Do Us Part
And why tying the knot when there are so many risks to not liking your
niche after a while? Maybe the advantages, call them "bones,"
don't have enough marrow to decide someone to say "I do…"
Once you are no longer afraid that your niche might be difficult to choose,
you may find yourself concerned that this commitment is a forever thing,
that you won't ever ever be able to move again! I believe this is termed
a case of "cold feet!" 3. Decisions, Decisions…
Possibly, you have narrowed your choices down to two prospects; a blond,
and a brunet, and your heart is balancing between both… Maybe it
is that your niche is to cater to artists, and to engineers… One
has qualities the other hasn't. See if you can assess what those two "beauties"
have in common, the ways they are similar…
4. Oh, Oh, I Need You So…
Now that you have surrendered to the wisdom of finding your niche, ask
yourself: Where are you most needed? Where can your work be most appreciated?
Where are the people whose dreams would be fulfilled by your offering,
whose hunger would be nourished by your gift, whose challenges would be
soothed by your talents? Who is it natural, easy and fun for you to serve?
5. A Match Made
In Heaven
After a while, you may start noticing recurring themes, and feel that
you are consistently at the right time and the right place. You will recognize
patterns, and decipher who is naturally drawn to your talents. Your niche
is the place where you have a natural advantage because you're in the
flow of life. The poet says: "Today may be the day when I meet the
Beloved…" Today may be the day when your niche comes to you…
top of page 6. I And My Beloved
Are One…
Beyond the physical attraction, is the relationship going to last? You
may either stipulate on the type of clients you wish to attract, or learn
from the clients you have already attracted and assess the impact you
made. Beyond Karmic relationships, the other possibility is to come to
know yourself, to meet yourself, to love yourself. Since your match (client)
can only be a mirror of who you are, you may choose to develop your strengths
and talents, while working on your shortcomings. Thus the outer reflection
will reveal more and more to you the beauties of your inner Beloved. 7. The Question
Of Soul Mates
In matters of niche, I have heard one of my favorite marketing experts,
Kendall Summerhawk, talk of "core deliverables," as what is
delivered from your heart… Should you reveal in writing, that is
your core deliverable. Or it may be the internet, art, or speaking. As
a matter of fact, here is where the myth of the one and only is just not
acceptable! In truth, we have as many soul mates, as we have core deliverables…
8. True Love
Do you feel a passion for this? Do you like the neighborhood of your niche?
Is the exposition correct for you? Has your intuition led you to this?
Are you having an opportunity to bring all that you are to the table?
Can you be brilliant, powerful and talented beyond measure in your niche
environment? Is it the optimal place for you to show up, and turn on your
light? 9. What About Children?
In niche mating, the children are the benefits experienced by the clients,
the results they receive from playing with you; your legacy, if you would…
What do you provide your clients? What emotions does your work trigger?
Is it peace of mind, joy, ease, revelation, motivation, empowerment? Is
it exaltation, the knowing of your own leadership, of your own greatness?
10. Happily Forever
After
Time flies when you're having fun, and soon you find yourself happily
married to your Beloved niche. Not only do you have children that make
you a proud parent, and also, you come to enjoy the respectability of
being viewed as an expert, and the many referrals that come from that.
Narrowing your focus has now made you genuinely more visible in your field.
The long forgotten fear of saying "I do" has turned into the
vibrant "YES" that breeds confidence and success. From dogs
and cats to niches and sweet homes, love is here to stay! top
of page Mahalene Louis is an Inspiration Anchor, a Futurist, an Artist, an Author and the President of Soulvision Axis, Inc., a company assisting the Leader, Officer, Visionary and Engineer in Self (or L.O.V.E. as the four primordial archetypes) to unleash their creativity and awaken their spirit by collaborating as one. She recently authored “CraQKing the QKabbalah QKode: How Healing the Jewish Agenda Connects (Your) Life!”
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